Attitudes towards the car

When asked which technology would have most impact on the daily routine if lost, 18-34 years olds in the US attach more importance to their computers and mobile phones than to their cars. For older age groups, the car remains the more important, according to a Zipcar survey. Use of transportation apps reduces driving frequency by 25% for this younger age group.

These findings add weight to the idea that there is a significant change in car use by younger people, driven in part by uptake of digital technologies.

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