I have previously drawn attention to the impact of Digital Navigation (DN) of travel behaviour. The providers of this service, commonly known as satnav, respond to requests from users by providing routing options and journey times that take account of prevailing traffic conditions. Here I want to consider how this is achieved.
There is only fragmentary published information on how the routing algorithms function. It appears that a model of travel behaviour on the road network is constructed from trip data derived from users of the navigation service: trip origins, destinations, routes through the network, prevailing traffic conditions, outturn journey times. Such a model may be analogous to a microsimulation model, but using observed trip data rather than synthetic data.
Providers of DN offer predictions of journey time in advance of setting out. Comparison of predicted and outturn journey times provides a check on the validity of the model. Machine Learning has been employed to improve the accuracy of journey time predictions of Google Maps.
The type of model developed by DN providers is novel and powerful, in that it can utilise huge amounts of trip data, both real time and historic. A question is whether such models could be used to inform decisions on road investments and other interventions aimed at improving experience on the road network. That is, could the DN models replace conventional transport models for planning purposes?
The DN models already exist. Their cost of construction and operation is met by the income generated from sales, whether of direction services to business premises (Google Maps) or to vehicle manufacturers that fit DN as standard equipment (TomTom). So, the cost of using these models for planning purposes could be less than for using conventional models.
TomTom offers Origin Destination Analysis as a service and may therefore be open to suggestions for use of the underlying model for planning purposes.
DN is both changing travel behaviour and generating new travel models to inform public policy. We may be at the beginning of a new era of travel and transport analysis.