Excited reports of new applications of Artificial Intelligence (AI) regularly fill the media, yet its technical functionality and prospective impacts are difficult to comprehend. ‘Artificial Intelligence’ is perhaps rather a misnomer, in any case. ‘Machine Learning’ may be better description of its core capability – employing massive computer power, specialist chips and neural net algorithms to absorb, analyse and utilise huge amounts of data and identify meaning and relationships, so as to be able to answer rapidly any questions posed. The most common approach, pioneered by ChatGPT, scrapes vast amounts of written text from the internet to ‘train’ the algorithm, though ‘steal content’ might be a more appropriate label, some believe.
Other approaches of particular interest included DeepMind’s Alphafold, which absorbs protein structure data, both amino acid sequences and three-dimensional structures determined by physical methods, so as to be able to predict 3-D structures as yet undetermined from known amino acid sequences – a huge achievement for which two Nobel Prizes were awarded. DeepMind has recently used historic weather patterns to match current weather conditions and generate forecasts much faster and more accurately than conventional methods that depend on computer modelling of the atmosphere.
For transport, a potentially major AI application would be commercially viable road vehicle automation through its ‘understanding’ of all possible types of in-motion situations and incidents, but here I am struck by the slow rate of progress compared with other digital implementations. Perhaps the problem is the magnitude and range of behavioural and environmental variant conditions that must be coped with, and the requirement to achieve publicly acceptable rates of error that lead to crashes. Perhaps a new breakthrough in the underlying technology is still needed – the British business Wayve is one to watch, applying AI to automated driving. Or possibly we need to be clearer in how we think about technological innovation and its comparison with equivalent human behaviour.
There is a fairly fundamental distinction in the approach to innovation in digital industries compared with transport technologies and other traditional industries. In digital industries, product lifecycles are short, which means that rates of innovation must be high, so that missing out on even one generation of improvement can be fatal, as Andrew McAfee, an astute academic commentator, has pointed out. Moreover, sustained exponential improvement means that sudden shifts in capability occur, such as computers getting small enough to fit into our pockets, or broadband getting fast enough to permit online meetings without specialised equipment.
All this means that competition between suppliers is intense because potential markets are so large, and since many of these markets are winner-takes-all (or nearly so), coming second is a not a viable strategy. At the same time, there is a rich open-source software movement from which all businesses can benefit. Venture capital is available for tech start ups that promise early returns. The general approach to innovation is to be agile, to aim for the rapid development of a ‘Minimum Viable Product’, the first functional version of a product, designed to be launched quickly and cheaply, to gather user feedback and support.
In contrast, product lifecycles in traditional industries based on mechanical and electric power engineering, are much longer. The Boeing 747 jumbo jet aircraft, for instance, was manufactured between 1968 and 2023, a 55-year production run, and even now President Trump is acquiring a second-hand model. The life cycle of a car tends to be around 6-8 years between full model changes. Manufacturing techniques are substantially proprietary, with only limited knowledge transfer between businesses. Patient capital is needed but can be hard to find, given alternative uses.
Another distinction between digital and traditional innovations is the scope for cost reduction. Moore’s law reflects the observation that the number of transistors in an integrated circuit doubled about every two years or so, a compound growth rate of some 40%, with commensurate cost reduction. The cost reduction curve for mechanical engineering arises from increased experience of manufacture and refinement of design, which are not transformative of the business.
Andrew McAfee argues that organisational structures are consequentially different:
Legacy organisations | Digital organisations |
hierarchical | egalitarian |
collegial, reliant on judgement and expertise | argumentative, reliant on evidence |
process-focussed, based on planning and analysis | outcome-focused, based on iteration |
myopic | outward-looking |
sclerotic | innovative |
slow | fast |
brittle | resilient |
So there is a clash between both the approach to innovation and the organisational structure required for successful digital businesses, and that traditionally seen as appropriate for road vehicle manufacture.
But the operational environment for transport can certainly benefit from AI applications in stand-alone digital technologies such a digital navigation (AKA satnav in the road context), as offered by Google Maps, Waze, TomTom and others. These have penetrated the market quite fast, since the vehicle technology itself does not need to be changed. Similarly for offerings based on digital platforms, which make a market virtually rather than physically, exemplified by online retail pioneered by Amazon, a winner nearly taking all. Uber is an example of a commercially viable application of a digital platform in the transport sector that matches suppliers with customers, although it has only recently become profitable, after experiencing operating losses every year since its founding in 2009.
Yet putting digital and traditional mechanical/electrical engineering technologies together in a single product, the state-of-the-art modern car, has proved difficult, particularly for the legacy auto manufacturers, even at the present early stage of vehicle automation involving driver assistance and ‘infotainment’ – in-vehicle access to media and navigation, often via a personal smartphone. The transition to ‘driverless’ operations would be even more demanding since the solution suppliers are not in a position to fully control the operational environment on roads (adoption of automation in fixed track environments like rail is a much more persuasive concept).
A major complication for the auto industry is how, at the same time as pursuing automation, to accommodate the switch to electric propulsion, involving another new type of technology – battery chemistry – with many potentially conflicting requirements including energy storage, rate of power delivery, rate of charging, decline in performance over time, weight, safety and flammability. In the past, businesses with expertise in battery development and manufacture did not make vehicles, so they either partnered with auto businesses or sold their products into the market. For the vehicle manufacturers, the strategic decision had been whether to partner with a battery maker, who may or may not turn out to have a leading product, or to buy batteries as a commodity in the market, with the possibility of not having access to the best technology.
Battery development itself seems to fall somewhere between the digital and legacy models outlined above. As a field, electrochemistry is relative opaque, with apparently no theoretical framework that would delimit ultimate performance. The cost and speed of development has meant that action has shifted from academic labs, which generally publish their advances, to secretive industrial labs. The UK effort to promote academic research has taken the form of The Faraday Institution that has built a large, collaborative, multi-disciplinary research community, which, however, has as yet to deliver its full potential.
The challenges faced by traditional car manufacturers generally are exemplified by the emergence of BYD (‘build your dreams’), now maker of the best-selling EVs in China. The business was founded as a battery manufacturer in 1995, buying a small car manufacturer in 2003 and subsequently building an EV product line based on in-house battery technology development, most recently including ultra-fast charging capable of adding up to 470 kilometres of range from a charging session lasting just five minutes. BYD has also announced advanced driver assistance capabilities at no additional charge (unlike Tesla, which makes a substantial charge for such capabilities). Warren Buffett, the legendary US investor, took a significant stake in BYD in 2008 when it was an obscure battery maker, an investment that reflected a prescient judgement and demonstrates the possibility of ‘picking winners’, even in this rapidly developing emergent market.
As well as addressing the strategic imperatives arising from vehicle electrification and automation, car manufacturers must now grapple with the uncertain global economy and in particular the impact of the Trump tariffs on market opportunities and supply chains that had been developed on the assumption of continued globalisation. Moreover, the Trump administration’s aversion to green technologies is a headwind to EV sales in the US. The task of top management in this business environment is not enviable, and, indeed, the current turnover of CEOs is exceptional.
The incremental improvements that will emerge from strong competition will doubtless benefit consumers, but without being transformative of road travel. The historic transport technologies – railways, the bicycle, the internal combustion engine for a variety of road vehicles, the jet engine – each allowed a step change increase in speed of travel, which in turn permitted a corresponding step change in access to people and places, the true benefit of mobility. Vehicle electrification and automation do not allow a step change in either the speed of travel or in access, so the motivations for adoption are to improve the quality of the environment and of the journey – the latter a choice for consumers to make based on value for money.
A further issue that affects technological innovation is the wish to maximise safety and minimise risk to users and the public by means of regulation. For traditional transport technologies, regulation of vehicles, infrastructure and drivers is well established and improves incrementally. For digital technologies, particularly the application of AI, the speed of development and the commercial imperatives make regulation a contentious matter. In Britain, we have comprehensive legislation in place to regulate automated vehicles (AVs), the Automated Vehicles Act 2024, based on thorough analysis by the Law Commission. This allocates responsibilities when a vehicle is functioning in self-driving mode, with regulations for implementation intended in 2026, as well as pilots of self-driving taxi- and bus-like services promised for next year.
While admirably clear and comprehensive in the style of traditional transport regulatory legislation, there must be a question as to whether this elaborate apparatus may deter deployment of AVs that exploit fast evolving digital technologies and algorithms, or propose creative novel operational environments. A contrasting approach is illustrated by a paper authored by researchers from Swiss Re, an insurer, and Waymo, Google’s AV business, which compared third party insurance claims, both property damage and bodily injury, for 25 million fully autonomous vehicles miles with a matched human driven mileage, finding a reduction of about 90% for the former. This impressive outcome suggests that standard insurance may be sufficient to ensure adequate safety of AVs, since any shortcomings in performance would result in higher insurance premia.
As noted above, digital navigation (AKA satnav) has quickly and extensively penetrated the road transport sector, the consequences of its benefits for users being available at low or no cost, no interaction with the vehicle’s core technologies, and an absence of regulation. The leading offerings predict journey times and provide traffic-aware route recommendations based on real-time road conditions, utilising data that includes live traffic flow information, incidents, and historical data to predict delays and suggest optimal routes. The providers, such as Google Maps, Waze and TomTom, are reticent about how they do this. So I asked Gemini, Google’s AI tool, how this was achieved, which provided a seemingly full explanation, summarised as follow:
“In summary, Google Maps predicts journey times by:
- Measuring the distance between the start and end points.
- Determining the fastest route using algorithms like Dijkstra’s or A*.
- Applying speed limits for different road segments.
- Overlaying real-time traffic data from various sources to understand current congestion.
- Utilizing historical traffic patterns to predict future traffic.
- Employing machine learning models to analyse and forecast traffic conditions.
- Considering user-reported incidents and other relevant factors.
The combination of these data points and sophisticated algorithms allows Google Maps to provide highly accurate and dynamic journey time predictions that adapt to changing conditions. The accuracy can still be affected by unforeseen events or the availability of real-time data in certain areas.”
I wondered whether more might be learned from DeepSeek, the Chinese AI app that requires much less training effort and cost than its rivals, and offers as an option more insight into the ‘thought’ processes involved. Deepseek’s answer begins:
“Okay, so I need to figure out how Google Maps predicts journey times. Let me start by recalling what I know. I use Google Maps a lot, and it usually gives me an estimated time of arrival that’s pretty accurate. But how does it do that? I guess it’s not just using the current traffic, right? There must be more to it.
First, maybe they use the speed limits of the roads. Like, if a highway has a speed limit of 65 mph, they might calculate the time based on that. But that seems too simplistic because traffic varies. Sometimes you can go faster, sometimes slower. So maybe they also look at real-time traffic data. I remember that Google collects data from people’s phones using the Google Maps app. If lots of people are on a particular road and their phones are moving slowly, Google can tell there’s a traffic jam and adjust the estimated time accordingly. That makes sense…..”
Deepseek concludes:
“To sum up, Google Maps likely uses a combination of real-time traffic data from GPS signals, historical traffic patterns, road characteristics (speed limits, type of road), user-reported incidents, and possibly external factors like weather and events. Machine learning models process all this data to predict how long a journey will take, considering the best route based on current and predicted conditions.”
Regrettably, this discursive conversational ‘exposure’ of thought process adds almost nothing, although both Gemini and Deepseek mention the use of machine learning. What does not emerge is the nature of the core requirement for predicting optimal routes and journey times in different and dynamic circumstances, which must be a real-time model of the road network and the vehicles travelling thereon. This might be termed a ‘digital twin’, a concept of growing interest, although at present this is largely limited to machine and asset performance monitoring.
A Digital Roads of the Future project, based at Cambridge University, is exploring how digital twins, smart materials, data science and robotic monitoring can work together to deliver resilient roads that can measure and monitor their own performance over time, to make the highway system safer and greener. However, this does not extend to consideration of real-time traffic conditions and the responsive behaviour of traffic.
A recent report on the potential economic benefits of digital twins, commissioned by the Department for Transport, suggested a figure of £110 million (present value over a ten-year appraisal period) for network capacity management through reduced congestion under business-as-usual conditions. Yet the possible complementary contribution of existing digital navigation providers was not considered
It seems that the providers of digital navigation are well advanced in modelling road network performance through digital twin construction of some kind, and application of the relevant rapidly-gathered real time data. What I find remarkable is the disregard of these ‘commercial’ developments by the research community. I am aware of only four relevant papers in the research literature, three of which I authored. Two are case studies (this and this) of the impact of ‘smart motorway’ schemes that failed to deliver expected benefits.
The third, my summary paper, identifies three behavioural changes as a result of the wide use of digital navigation:
- diversion of commuters and other local traffic to take advantage of faster travel made possible when the capacity of major roads is increased, thus pre-empting space intended for longer distance business users;
- diversion of traffic from congested major routes to minor roads, previously used only by those with local knowledge;
- the prediction of journey times under expected traffic conditions helpfully reduces uncertainty of time of arrival, which road users regard as the main detriment arising from road traffic congestion.
The fourth published paper is by authors from DeepMind, the London-based AI business, acquired by Google in 2014, who employed machine learning to improve the performance of Google Maps by comparing predicted journey times with outturn as observed at the end of a trip, and modifying the calibration of the model to bring these into line. This is a rare example of comparison of prediction with outturn for a transport model, with the aim of improving and better validating the model for future use.
This lack of consideration of the impacts of digital navigation applications in the peer-reviewed academic literature is remarkable, given the vast number of papers that model the expected impact of AVs (despite the present paucity of observation data) and the sizable number that discuss the impact of ride hailing (exemplified by Uber). It is equally surprising that road authorities disregard the impact that digital navigation is having on their networks, and the opportunities that likely exist for beneficial collaboration with the digital navigation providers. There is low-hanging fruit here, ripe for picking, unencumbered by regulatory barriers, new infrastructure requirements or significant public expenditure, given that the technology is already in place and in use by millions of road users. A potential boost to economic growth at low cost – what’s not to like?
One encouraging development is that consultancy SYSTRA is to use TomTom’s digital maps, location technology and traffic analytics to build transport models that replicate real-world traffic conditions, these to be used to perform analyses on the potential impacts of infrastructure investments, schemes and policies, and to support clients in evaluating outcomes. Orthodox transport modellers will surely need to consider whether their traditional approaches can compete with dynamic models like these, based on huge data inputs analysed by machine learning. If one element of the new digital technology era is a harbinger of significant change to current transport planning practice, this is surely it.
This blog post is the basis for an article in Local Transport Today of 17 July 2025.